The EmpowHERment Project | Elizabeth Maul
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Elizabeth Maul

Executive Vice President of Brand Development, Luxury Brand Partners

Elizabeth Maul has been in the beauty business for nearly 20 years. In her current role at LBP, Elizabeth has been instrumental in bringing four renowned brands to life—Smith & Cult, V76, R+Co and IGK. A recognized leader in the industry, Elizabeth focuses on conceptualizing, developing and executing all aspects of a brand’s life cycle, including positioning, product development and creative direction as well as the implementation of a brand’s marketing strategy and digital and social profiles.


Prior to her current position, Elizabeth was SVP of Brand Development at Becca Cosmetics where she was vital in revamping and repositioning the brand for its retail partnership with Sephora. Elizabeth began her career with some of the world’s most prestigious French brands, including Boucheron, Yves Saint Laurent, Jean Paul Gaultier and Lancôme.


Fluent in French, Elizabeth holds a Bachelor of Arts in both French and humanities from Providence College and a Master of Arts in French studies from Middlebury College. Her passion for all things beauty pushes her to drive fragrance, skincare, hair and makeup expansion in the luxury market.