The EmpowHERment Project | Our Mission
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OUR MISSION is to promote the empowerment, equal recognition and mentorship of our industry’s talented women – both behind and in front of the chair. The EmpowHERment Project will leverage regional and grassroots events, plus the power of social media to create and foster a supportive, collaborative and action-driven community. We will bridge the gap – regardless of age, gender, skill, role, brand or location.

The Council

Alexis Thurston

Alexis Thurston

Co-founder, Pulp Riot + Butterfly Loft
Annie Lerwill

Dual licensed in esthetics and cosmetology, Annie has devoted the last 10 years to the Professional Beauty Industry. As a co-creator on The Hair Nerds she brings a unique blend of expertise and insight to the mind of student, new professional and seasoned stylist....

Annie Lerwill

Co-creator, The Hair Nerds
Cassandra McGlaughlin

Cassandra is co-owner and Salon Director of Platinum Salon in Tampa, Florida and is known for her major color transformations. As an award-winning colorist, she loves sharing her color techniques, and her knowledge of social media and business building across the county....

Cassandra McGlaughlin

Founder/Owner, Platinum Salon
Coral Pleas

Coral Pleas is the visionary behind the rapidly growing, award-winning Cutting Loose Salons. Coral grew this business from one location in 2008 to four salons with 70+ employees in 2016. She credits her success to providing exceptional experiences for her clients, and she achieves that through highly trained and educated staff....

Coral Pleas

Founder & CEO, Cutting Loose Salons
Erin Short

Erin is co-creator of The Hair Nerds, a digital publication and community for hairdressers, by hairdressers.

Erin Short

Co-Creator, The Hair Nerds
Jennifer Lambert

Jennifer Lambert is the co-founder and COO of Swivel Beauty, a new platform revolutionizing how women of color find talented hairstylists for their unique hair type and texture and book appointments. She's a Harvard-trained lawyer who, prior to launching Swivel, practiced general corporate, M&A, and cybersecurity law at some of the country's top firms....

Jennifer Lambert

Co-Founder, Swivel Beauty
Jihan Thompson

Jihan Thompson is the co-founder and CEO of Swivel Beauty, a new platform revolutionizing how women of color find talented hairstylists for their unique hair type and texture and book appointments. Prior to founding the company, Jihan spent nearly a decade as an editor at top women's magazines, including Glamour, Marie Claire, and O, The Oprah Magazine....

Jihan Thompson

Co-Founder and CEO, Swivel Beauty
Kellie Johnson

Kellie’s sense of the human spirit and passion for growing teams has helped her excel in all facets of the beauty industry. With over 30 years of industry experience, Kellie continues to advance her education, believing that education, conscious awareness and team-building provide the positive pathways to the highest levels of competence and confidence—the motivational keys to anyone wishing be successful in business and in life. Her studio, Elan is continually recognized for its outstanding performance and consummate professionalism: Elan has been featured in Salon Today as a Top 200, American Salon Magazine Top 50 Salons and recipient of the American Salon Pinnacle Award.

Kellie Johnson

Owner, Elan Studio + Blush Salon
Kelly Gorsuch

Kelly has been immersed in the industry since the age of seventeen, and spent years traveling the world teaching advanced education and styling runway and editorial shoots. Over the course of his career, Kelly has been recognized as an elite stylist by countless magazines, including Lucky, InStyle, and Allure....

Kelly Gorsuch

Founder, Immortal Beloved and Barber of Hell's Bottom
Maggie Mulhern

As Beauty & Fashion Director of MODERN SALON, she acts as the NYC-based Editor and Art Director for MODERN SALON Magazine and modernsalon.com. Maggie joined MODERN in the 1980’s and has spent more than 3 decades covering the professional beauty industry around the world....

Maggie Mulhern

Beauty & Fashion Director, MODERN SALON
Scott Buchanan

Scott Buchanan has been enhancing the beauty and wellness of New York City for 26 years, under his salon brand, “Scott J. Aveda Salons.” His personal road to success began in 1980 as an assistant stylist in Manhasset, NY. After ten years, he moved to New York City where the vision of owning his own salon began. The first Scott J. salon was an intimate 400 square foot, five chair salon on Columbus Avenue. By the first anniversary, they had outgrown the space....

Scott Buchanan

President, Scott J Salon Group
Victor ValVerde

Victor is founder and owner of Kut Haus Salon in Claremont, CA.

Victor ValVerde

Owner, Kut Haus Salon

Board of Directors

Lyndsey Bardnell

Lyndsey Bardnell is President of The EmpowHERment Project and Senior Vice President of Strategic Projects and Industry Development at Luxury Brand Partners. She is responsible for spearheading project-based initiatives that benefit the beauty industry as a whole....

Lyndsey Bardnell

President, The EmpowHERment Project; SVP Strategic Projects, Luxury Brand Partners
Elizabeth Maul

Elizabeth Maul has been in the beauty business for nearly 20 years. In her current role at LBP, Elizabeth has been instrumental in bringing four renowned brands to life—Smith & Cult, V76, R+Co and IGK. A recognized leader in the industry, Elizabeth focuses on conceptualizing, developing and executing all aspects of a brand’s life cycle....

Elizabeth Maul

Executive Vice President of Brand Development, Luxury Brand Partners
Kate Paolino

As SVP of Education, Kate Paolino is responsible for overseeing field education opportunities, identifying training needs and developing an unparalleled team of educators across all LBP brands in order to provide salons and stylists with groundbreaking trends, techniques and inspiration to help their businesses...

Kate Paolino

Senior Vice President of Education, Luxury Brand Partners
Shayla Persaud

Shayla Persaud leads the development and execution of LBP’s marketing and communications strategy to elevate the profile of the LBP brand. In this role, she produces experiences designed to support the goals and ambitions of the professional beauty community through events, education, and daily inspiration....

Shayla Persaud

Director of Corporate Marketing, Luxury Brand Partners